Yesterday, a press conference moderated by Lotta Polter on the topic of ‘Future leaders demand sustainability in offices’ took place in the Marketing Suite at the PRISMA. Experts from the real estate industry and research discussed the key findings of a civey study commissioned by Sonar Real Estate, which surveyed 2,000 office workers.
The following panellists took part in the press conference and the subsequent tour of the building:
Matthias Pink, Head of Research, Savills
Heiko Maaß, Managing Director Commercial Real Estate, Berlin Hyp
Prof. Dr Verena Rock MRICS, Professor of Digital Real Estate Management at TH Aschaffenburg and President of gif Gesellschaft für Immobilienwirtschaftliche Forschung e. V.
Holger Hosang, Managing Partner, Sonar Real Estate (from left to right)
Key findings of the study:
- People aged 30 to 39 in particular attach great importance to environmentally sustainable buildings.
- In addition to good public transport connections, respondents want flexible spaces, communal areas for socialising and attractive dining options in the immediate vicinity.
- Around half of all respondents already implement sustainable measures in their everyday lives, such as switching off unused appliances and separating waste.
Holger Hosang commented on the results of the study: "With the PRISMA, we are demonstrating that we are meeting the needs of the next generation of leaders. We are creating a place that people not only want, but also need. The PRISMA combines sustainability with accessibility, bringing a ‘city atmosphere’ to Niederrad."
“This puts the PRISMA ahead of the curve, because renovating existing buildings is a key factor in achieving sustainability goals,” added Matthias Pink.
"In order to prepare a property as accurately as possible, it is important to know what tomorrow's executives expect," said Prof. Dr. Verena Rock, "because, as we have noticed, in addition to accessibility and communal areas, the ecological factor is also playing an increasingly important role."
For Heiko Maaß, it is clear that current managers need to establish routines and clear guidelines if they want to make the issue of sustainability more visible and be better perceived in the ‘war for talent’. "And this requires conscious awareness by making sustainability measurable and tangible," he explained. "When employees can see their own ecological footprint, it goes down well – that's how theory becomes practice."
"In the future, there will be regular exchanges between facility management and tenants at the PRISMA to make savings visible and optimise them," added Holger Hosang.
The PRISMA ranks among the top 15% of the most sustainable office buildings in Germany. Companies that have their offices here increase their attractiveness to future managers. Among other things, they benefit from
- a low carbon footprint thanks to the reuse of materials
- guaranteed low emission values thanks to green electricity and heat pumps
- a pleasant indoor climate thanks to an innovative climate concept with heating/cooling sails
- and low ancillary rental costs.